Category data · Professional services · Sydney
Which sources do AI assistants cite about mortgage brokers in Sydney?
US sources beat the local market. ChatGPT's top citations for Sydney mortgage broking questions are consumerfinance.gov and NerdWallet, both American, with Australia's Moneysmart third and brokers themselves further back.
Measured 2026-08-26
Across 120 recommendation and buying-journey prompts about mortgage brokers in Sydney, these are the sources each AI engine cited most in its answers. A citation is a source the engine actually linked in a response, which makes this list a map of who each engine trusts in this category right now.
The top 3 cited sources, by engine
| Engine | #1 cited source | #2 | #3 |
|---|---|---|---|
| ChatGPT | consumerfinance.gov cited in 22.5% of answers | nerdwallet.com cited in 20.0% of answers | moneysmart.gov.au cited in 15.8% of answers |
| Perplexity | First collection in progress, published when collected | ||
| Google AI Overviews | First collection in progress, published when collected | ||
Sample: 120 prompts, responses collected 2026-08-26 to 2026-08-26 (120 from ChatGPT). 24 prompts naming a specific business were excluded from citation counts, per the TOP Score rules. Percentages are the share of that engine's responses containing at least one citation of the domain.
This category's first collection covered ChatGPT. Perplexity and Google AI Overviews are collected on the next pass and will be added to this page with their own date stamp, per the method. Engines are never averaged together on this site.
What the data says
An American government agency is the most cited source on questions about Sydney mortgage brokers, which tells you how the engines behave when local publishers leave a vacuum: they substitute structurally similar content from another market, accurate or not. Australian rates, regulation and broker economics differ from the US in ways that matter, so there's a genuine consumer-value case, not just a marketing one, for local brokers to publish the Australian answers.
How to read this page
- 1Citations are not mentions. This page measures which sources the engines link when they answer, not which businesses they name. Who gets named is the TOP Score, and it's measured separately.
- 2Engines disagree, so we never pool them. Each engine is reported on its own row because an average hides a total absence on the engine your buyers actually use.
- 3This is a measurement with a date on it. Models and retrieval change; a source moving between collections has not necessarily done anything. The method, cadence and limits are on the standard page.
Are you cited in your category?
A free Namecheck shows whether AI engines name and cite your business, with the actual answers we saw. If the measurement on this page looks wrong, the corrections process applies to it like everything else here.